Process & Timescale
"More Enquiries Than I Could Handle" (Case Study)
Your investment
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It's time to take Florida RSO
to the top of the NA Merchandise industry.

Florida RSO needs new leads

From our discussions, we discovered it’s vital for Florida RSO to achieve its revenue goals By doing this you’ll benefit from “stopping the bleeding” that’s happening currently, stabilizing cash flow, and reducing stress.

We propose to achieve this with well-thought-out and executed PPC campaigns and management.

This proposal will outline:

    • The objectives
    • How we will implement your PPC campaigns
    • How we will monitor, report and guarantee your campaign
    • Your investment in the success of the campaign goals.


Continue reading and if you’re happy to proceed at the end, simply enter your name to sign and get started.

"What you've been able to do is worth a million bucks"

– Amanda Just, IAOMT Executive

Step 1 - Audit

Before we get started, we need to understand exactly who we’re trying to target, what they might be interested in, and how they might respond to certain things.

Our first step is to always run a comprehensive audit.
This will allow us to build a list of optimized keywords and to zero in on your most profitable target audience(s). We use industry-leading tools to discover your potential customer’s online activities, interests, and specific demographics. We deep-dive into your website and online presence to assess not only what works well, but also where there are opportunities for improvement. 

The list of relevant keywords and web research will be saved in Google Sheets and shared with you, for your viewing and approval.

Step 2 - Defining Goals

No brand, product, industry, or campaign is the same.

We will work with you to define achievable goals and measure the effectiveness of our campaign against those goals with meaningful KPIs whether it be Cost per Click (CPC), or Cost per Acquisition (CPA).

If our audit reveals that you don’t have a clear point of conversion on your site, we will work with you to build landing pages to achieve that (utilizing our keyword research) and tailor our campaigns to that outcome.

As we go forward, results will be provided in monthly reporting.

Step 3 - Starting Your Ads

Based on your keywords, targetting and goals, we will create search-based advertising to be distributed across the chosen networks. 

These ads will encompass keywords/phrases, snappy marketing copy and professionally created visuals to catch your customer’s eye. We will include site links, call extensions, callouts, and more to maximize ROI.

Before distribution, all advertising materials will be provided to you for approval before being launched.

Step 4 - Management

On a monthly, weekly, or daily basis, our PPC experts will access and optimize your campaign. This may include removing underperforming ads/keywords, testing new ads/keywords and adding negative keywords to reduce budget waste and improve quality score.

Every month we will email you a snap-shot of where your campaign is, that months conversions and other metrics (vs the previous month) and a list of the optimizations we have made.

We will also let you know which keywords are performing the best so that you can reflect that information in your landing pages and other marketing materials.


It will take around 10 days to get your first set of ads live.

Case Studies |

It will take around 10 days to get your first set of ads live.