CORE Strategy helped us define who the Revive Ranch is and who we are designing your brand for. This creative brief will help show what we discovered, what the vision for the brand is, and how we can execute this in terms of technical design.
WHAT WE ARE DOING:
We are building a brand and platform(s) that will assist in facilitating the milestones and objectives outlined in the Revive Ranch Business Plan. Revive Ranch has the goal of being “the venue destination” with campuses in five states. We’re partnering with you to build the brand and platform(s) that will help catalyze this vision.
Your organization serves a wide array of people. Some of these “users” might be soccer moms while another is a career bureaucrat. Due to the time limitations of our CORE workshops, we outlined the main user types/profiles (as shown below). The CORE exercises should be utilized by your entire team whenever an opportunity presents itself to design, strategize or interact with a new type of user.
Larry represents those folks who are our spiritual leaders that we seek to restore and revive. Having been weighed down and beat up, sometimes withoutt even realizing it, Larry needs a break. His wife, kids, and church that he leads need a fresh sabbath season to bring healing to "the land".
Jane is our typical public resort guest. As a local real estate agent and traveling mom extraordinaire, Jane is in need of some R&R. The grind of the day to day is wearing her down and if she has to deal with her over bearing ex husband she's gonna lose it. What she needs is time to unwind, a good book, her girlfriends to join her at the spa, and connect with herself and wellness. She's looking for that escape, even if just for the weekend.
Worked hard his whole life. Served his nation when the call went out. When he returned home, home wasn't the same. Cast out, ignored, and brushed into the shadows, Dennis isn't looking for a hand out but, a hand up. It's purpose he craves. Unware of this, he has been searching in all the wrong places. Revive Ranch is changing that. Through work in the FARM program and renewal provided by Life Academy, Dennis is finding his purpose and helping others find theirs too.
Early mornings, hard work, healthy, and honest. All those things describe Joe Jacobs but, he'd describe himself as "chef"! It's his passion. Professionally he loves creating new dishes that tickle the palette and craft excitement. He desires to be a big name some day but, for now, his biggest critics are the ones he cares the most for. They call him "dad".
There Are Several Directions Your Brand Design Could Go…
While Still Being True To Who Revive Ranch Is.
These are a brief description of the basic needs that should be met before design begins. The team that is implementing the design will have additional requirements that relates to their specific coding, plugins, systems, and design partners.
This information will be in a SOW (Scope of Work) or MSA (Master Service Agreement).
1.0 Discovery: On-site Facilitation (2-3 Days)
CORE Strategy to bring the vision and ideal solutions into alignment. This was completed pro-bono.
2.1 Identity Design
Includes three style scapes, up to three rounds of logo revisions, and a comprehensive brand style guide.
2.2 Brand Collateral
Includes one marketing brochure, wayfinding & signage templates, and a business stationery package.
2.3 Marketing Website
WordPress website with a customer theme, copywriting and required photography/illustrations. Full price and scope are to be determined post-discovery and outlined in a separate scope of work.
3.0 CRM, CMS, & ERP System
Develop fully integrated CRM, CMS, and ERP systems that integrate into the WordPress website.
ESTIMATED TIMELINE: 16 WEEKS
NOTE* These are time-frame estimates based on our experience with projects of this scope .
A final schedule will be included in the scope of work agreement.
Where Do We Go From Here?