The Florida RSO is looking to increase its online efficiency and reduce redundancy with a NEW website.


The objective is to increase the number of sales, replace error prone Product Cart, improve design, and work more efficiently. We’ll do this by doing two things:

Firstly, clean up your product database and migrate the the accurate data to a new CMS website. Your administrative office is currently spending hours doing work at can be automated. The process to update and manage the store could be much easir too.   

Secondly, employ modern web and UI design tactics. Your conversion rate is currently less than 0.5%.
We’d like to get that up to around 3-4%. 

We have explained more about how we plan to achieve this in the next pages.

Please read through the information carefully and, if satisfied, you can use our ‘E-Sign’ system right here in your proposal to accept and get started!

Your New Website

Having re-designed hundreds of websites in our 12 years and many being similar to your situation, there are several components to your site which would benefit you greatly.

A solid call to action attracts email subscribers from which a slow burn relationship will be formed.

We suggest new team photos and action shots of people working.
These are great and far better than stock photos but, we can accommodate either.

Inspirational Stories
FLRSO is about helping people change their lives for the better. Inspiring hope and encouraging those changes through a few “case studies” will serve you for years to come.

This should be split up into the primary reasons people buy your services, with labeled headers to match.
For example ‘Inspiration For Me’, ‘Hope For Others’ and ‘Helpful Resources’.  Doing this means people can relate your headers to solutions to their problems in a fast and effective manner. 

We’ll strategically place a contact form at the bottom of each page that makes sense. 

How do you work? What’s required of your clients? Can they make payment plans? It’s worth detailing your process in advance.

In this day and age, it’s vital to provide your customers with what they need as soon as possible. Your new site should have a customized portal so each user feels valued and is provided with information that they specifically need to have. 

Relax, all of our websites are Responsive. Computer, Tablet, or Phone - it will look great!

Process & Timescales

Step 1  Design interview

We need to get to the bottom of who you are, what you stand for, and who you stand beside.
Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

Step 2  Design presentation

Three new design concepts will be designed. Naturally, there will be a common theme but we try to think outside the box and come up with something that isn’t obvious. This is often where the best ideas come from. 

We’ll go through these options and decide which direction to take and any adjustments.

Step 3  Website content

Now we have your design locked in, we can begin to construct the website. Our creative director will be in touch with you to help put your ideas down through the “voice” of your new brand. 

Any photos will need to be gathered at this stage.

Step 4  Website build

Using everything we’ve gathered, your website is built. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set.

Any amends are made at this stage.

Step 5  Launch

The launch process is a carefully considered one. We need to ensure email addresses don’t go down, the site doesn’t have any downtime, any old links are re-directed to the new pages, and several other things. 

This is something we’ve done hundreds of times before.
We operate to a checklist that we’ve curated over the years and it’s not failed us once.

We always launch late on a Friday night to give us the best chance of getting any issues ironed out.
You can sleep easy knowing we’ll be on-call over your launch weekend to ensure everything goes according to plan. 

In total, it will take us between 3 - 6 weeks to get your website live.


The International Academy of Oral Medicine and Toxicology (IAOMT) needed a re-brand and a new website. They’d been around for almost 20 years and operated with the same marketing material they started with. They had a few websites but they were in disarray.

Proposed Solution

Re-brand the company. Same name, but a new logo and color scheme along with a new website with an emphasis on easily displaying products, making sales simple, and boasting an amazing customer portal.


After a few weeks of designing and planning the new site, we provided the solutions that allow them to save over $23,000 a year and increase customer conversion by 3%!

At this current rate that means instead of bringing on 1 new client every 5 weeks, they’re bringing in 1 new client every 3 days. The executive team at the IAOMT had this to say:

"The new process has surpassed all my expectations. What you've been able to do is worth a million dollars". (Amanda A. IAOMT Executive Team)

Your Investment


At the end of the day the products you sell, the services you provide, and the benefits you give are just features. Features that people look at and compare to others. Services will be billed on a flat project-fee basis and the estimated professional fees are based on the objectives, scope of work, activities, deliverables and timeline as described in this proposal.

Our strategy for this is two-fold:

1. We don’t take on every client. We’ve become very good at assessing whether we can help companies and we are very excited about helping you.

2. Our pricing is based on resource cost multiplied by the estimated hours for each task or deliverable. Even within fixed fee projects we track hours closely and have escalation processes in place in our statements of work in the event of substantial changes in the scope. This means we work efficiently for your sake and ours. 

The Cost

Below you can find the one-off cost of our web design services. 
This is paid upon signing of your proposal and allows us to get straight on with developing your website (in line with aspects outlined in the Process and Timelines page) and getting your business the boost you are looking for.

The real cost is the thousands of dollars spent each year in support & personel expenses

Using that as a starting point, this is the real cost:

You’re currently having employees spend hours manually entering data each month from the website into Quickbooks. You’re also spending time trying to track inventory and troubleshoot errors with your current platform.

Our guarantee is that you’ll save hundreds of hours (maybe more) every year through sales automation.

Your average sale from start to finish is taking roughly 1.25 hours. From the start when a customer orders online, through placing that order into Quickbooks, then printing labels, and finally having to manually track down payments. The vast majority of this can and should be automated. Depending on your staff salaries you could be spending as much as $2,400 a month on labor. 

With this laid out, it’s clear that by month 3, your investment will be paid back by way of annual recurring savings.

By the end of Year 1, you’ll have brought in $28,o00 of recurring savings. 

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.


Next steps

1.   Click “Accept Quote” below to start the process. We will send over the Scope of Work agreement that details specifics like, domain name, project start date, etc.

2.   We’ll arrange the initial interview where we’ll gather all the details we need.

3.   FLRSO already has a user portal on our website (Kylie has the info). All of this and more will be available on the portal.

We are ready to go ...are you?

Terms & Conditions

Note these are general terms to begin the process. Your specific terms and conditions will be on the Scope of Work to be sent.


You, [Florida RSO] are hiring [Polk Technology Solutions, Inc.] to design and develop a website for the estimated total price of [$5,040] outlined in our previous correspondence. 

As my customer, you have the power and ability to enter into this contract on behalf of your company or organization. You agree to provide me with everything that I need to complete the project including text, images, fonts and other information as and when I need it, and in the format that I ask for. You agree to review my work, provide feedback, and sign-off approval in a timely manner and are bound by any deadlines that we set together. You also agree to keep to the payment schedule set out in this proposal.

I have the experience and ability to perform the services you need and I will carry them out in a professional and timely manner. I will endeavour to meet all the deadlines set but am not responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved my work on time at any stage. I will also maintain the confidentiality of any information that you give me.

Details of the works

I will create designs for the look, layout, and functionality of your website. This contract includes one main design and two opportunities for you to make revisions to the final design. If you are not happy with the design at that point, I will provide you with an additional quote for extra design work needed. If instead, you wish to cancel our agreement, you may do so and I will retain the initial payment for the work completed to date.

HTML/CSS layout templates

I will develop using valid HTML5 markup and CSS3 for styling. I will test all my markup and CSS in current versions of all major browsers including those made by Apple, Microsoft, Mozilla, Google and Opera. I will also test to ensure that pages will display visually in a similar—not necessarily an identical—way in Microsoft Internet Explorer 7 for Windows as this browser is now past its sell-by date.

I will not test these templates in old or abandoned browsers, for example, Microsoft Internet Explorer 5, 5.5 or 6 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified.

Text content

I am not responsible for writing or inputting any text copy. I will be happy to help, but significant work on my part will result in a charge above and beyond the original price. This will not be done without your approval of an additional quote provided in advance.


If needed, you will supply me photographs either in digital or printed format. If you choose to buy stock photographs that price will be added to the initial quote. Stock photography will not be purchased without your written approval.

Changes and revisions

The estimate/quotation prices in this proposal are based on the time I estimate I will need to accomplish everything that you have told me you want to achieve. If you do want to change your mind, add extra pages or templates, or even add new functionality, that won’t be a problem. At that time you will be provided with an additional quote for the extra work.

Technical support

As agreed, the quote provided includes the installation and set up of your site on your server as well as the implementation of Google Analytics. Updates to, and management of that server, plus any support issues will be up to you.

We do offer technical support for website hosting, email, or other services relating to website hosting. If you do require help with anything beyond the design and development of your site, I will be happy to help based on our hourly rate.


I am not liable to you or any third party for damages, including lost profits, lost savings, or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages—even if you have advised me of the possibilities of such damages.

If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.


You guarantee to me that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide me for inclusion in the website are either owned by you or that you have permission to use them.

When I receive your final payment, copyright is automatically assigned as follows:

You own the graphics and other visual elements that I create for you for this project. I will give you a copy of all files and you should store them carefully as I am not required to keep them or provide any native source files that I used in making them.

You also own text content, photographs, and other data you provided unless someone else owns them. I own the HTML markup, CSS, and other code and I license it to you for use on only this project.

I also reserve the right to display and link to your completed project as part of my portfolio and to write about the project on websites, in magazine articles, and in books.


As agreed, our payment schedule will be as follows but may be revised based on further conversations between us.

[40%] of total fee upon agreement of initial design: [$2,000] (Due 3/15/22)

[40%] of total fee on completion of the project: [$2,000] (Due 4/29/22)

[20%] of total fee on completion of the project: [$1,040] (Due 6/13/22)

Interest accrued if payment is more than 14 days late. We reserve the right to add 5% of any outstanding balance every 7 days, starting from the 15th day after receipt of the finished product.

You cannot transfer this contract to anyone else without my permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.