Brand Design
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Who Do You Say I Am?
Jesus loved asking questions—a powerful tool He used for teaching. One of His famous questions to His disciples was, “Who do you say that I am?” (Luke 9:20). This question drew out an instructive response that holds significance for all of us.
The context of Jesus’ question is important. While praying in private with His disciples, Jesus asked them, “Who do the crowds say I am?” Their answers revealed that people had various opinions, thinking Jesus might be John the Baptist, Elijah, or one of the prophets resurrected. But then Jesus posed a more personal question to His disciples, asking, “Who do you say I am?”
Peter confidently replied, “God’s Messiah” (Luke 9:18-20). Matthew’s account adds that Peter recognized not only Jesus as the Christ but also His divine nature, proclaiming Him as “the Messiah, the Son of the living God” (Matthew 16:16).
Jesus’ question wasn’t prompted by ignorance or a need for compliments. He knew their thoughts and everything else. Instead, He asked to provoke the disciples to examine their own faith. The immediate results of His question clarified His purpose.
Jesus began by asking about the opinions of the crowds. The disciples shared what they had heard, showing that people saw Jesus as someone special. But their perceptions were mistaken. So Jesus redirected the question to the disciples themselves: “Who do you say that I am?” In other words, are you following the crowd? Are you sticking to the conventional wisdom? Or do you have a deeper, more insightful answer? What is your true belief?
Peter then spoke up. In response, he affirmed his faith, stating that Jesus was the long-awaited Messiah and even the Son of God. By that point, the disciples had witnessed numerous miracles—raising a widow’s son, calming storms, casting out demons, and feeding thousands. They knew Jesus was more than a prophet; He was utterly unique, God in human form.
Acknowledging Peter’s declaration, Jesus commended his faith: “Blessed are you, Simon son of Jonah, for this was not revealed to you by flesh and blood, but by my Father in heaven” (Matthew 16:17). God, in His grace, had opened the disciples’ eyes to recognize the true nature of Jesus.
Your Organization
This is an interesting situation we get to witness. When it comes to what people believe, the ultimate question is, “Who is Jesus?”. The sincerity of belief is irrelevant. Accuracy in truth and having the personal revelation of the truth is vital.
Jesus proclaimed who he was, the crowd proclaimed who they thought he might be, and Peter proclaimed his view. The focal point of this lesson Jesus was teaching was not to get the disciples (Peter) to simply parrot or repeat Jesus’ claims about himself. It was not to validate or see what the crowds thought. It was to get the disciples to realize and reveal what they really thought. What was their personal view and revelation about Jesus?
Your brand is similar. The example below shows how your brand (who you are and make people feel) is presented to people through different avenues. It doesn’t hit home, doesn’t matter until you can get the target to have the personal revelation for themself. This is not done by verbal efforts (preaching/teaching) alone. It’s done by thoughtful design. The actions and concepts put into something tangible.
